While influencer marketing campaigns are great for driving traffic and recruiting new customers, they might require some trial and error to really master, as they involve people outside of your company. When working with influencers, it’s important to anticipate and be prepared to address potential errors and missteps.
In today’s digital world, social media users will often collectively call out a business for its missteps. These online conversations can go viral faster than communications teams can scramble to control the damage to the organization’s reputation.
Despite organizers clearly communicating an agenda, some video conference calls run longer than intended. While this may provide a welcome respite from the daily grind, allowing for informal chat or the tying up of loose ends, it can also be a nuisance for attendees who have meetings coming up or work they need to get back to.
In business, first impressions are everything, and, as always, you only get one chance to make a good one. At industry conferences and networking events, you’ll want to present yourself in a way that comes across as engaging and interesting right off the bat without seeming overly aggressive or salesy.
Corporate leaders sometimes don’t see how consumers will perceive their messages. What they believe to be the best response internally might be prove to be problematic once it goes public.
In-person meetings might not be feasible right now, but companies have adjusted quickly by turning to video conferencing platforms such as Zoom. Now that just about everyone is meeting via video, stepping up your communications game can help you make the most of these virtual sessions.
Here are just five things not to do when you're working a full-time job and starting your new side hustle from someone new to the entrepreneurial world who's also an experienced full-time marketing executive.
If you’re new to the world of communications and public relations, it can be overwhelming. Information zips past you at the speed of light, and without a solid grounding in best practices, you may begin to feel unbalanced. Getting your foot in the door is just the first step toward building a long and fulfilling career, and the actions you take now can influence how your employer and audience view you in the long run.
Few things get customers as excited as a fun competition will. As with any product, of course, a competition’s success is tied to how many people actually decide to enter it. To ensure hosting a contest will be a worthwhile endeavor for a company, its marketing team must promote it to the right target audiences to increase participation.
With a loyal customer base, a company has an established audience for sharing promotional and education information about its products and services. Businesses employ many different methods to increase customer loyalty, and in recent years, content marketing has become a favored strategy of brands worldwide.
Social media is one of the most effective ways for a business to communicate with its fans. However, sending out dozens of tweets when one would suffice just because it’s easy to do is not a good strategy.
Onboarding a new client can present challenges in terms of aligning goals, setting expectations and starting the relationship off on an overall positive note. At this critical stage, a lack of communication can forever taint their view of your company and make it more difficult to get your ideas across to them.
Complex work environments and mounting tasks can make it difficult to collaborate with colleagues.
Social media can be a useful tool to keep businesses connected with their consumers. However, while it allows a company to reach out to its audience, social media also has the capacity to significantly impact its reputation when consumers offer negative feedback online.
It's a proven fact that repeat business is generally a far more sustainable method of generating income than cultivating new consumers. Lifelong, loyal customers can be a godsend for a business. However, to get and keep these customers over the long term, the company will need to put in some work.
Most events have had to shift their delivery into an online forum because of the global pandemic currently ravaging the world. Transitioning a conference from in-person to a virtual setting takes meticulous planning. While safer for participants, the downside of a virtual event is that it can lead to a disconnect between the presenter and the audience.
Everyone has heard the phrase "seeing is believing," and it applies to marketing in a big way. Product videos can do a lot to change consumer mindsets about a product and even prompt them to pull the trigger on a sale.
Remember when businesses could sell products that just "sold themselves?" Today's products have so many competitors that they need proper customer interaction. To help companies with this essential part of marketing, markers coined the term customer experience or CX.